How can innovations be described in terms of degree of novelty and types of benefits? How does

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How can innovations be described in terms of degree of novelty and types of benefits? How does the degree of novelty affect consumers’ behavioral change?

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Consumer Behavior

ISBN: 978-1305507272

7th edition

Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

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Question Posted: Sep 26, 2018 05:57 AM

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How can innovations be described in terms of degree of novelty and types of benefits? How does

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Consumer Behavior

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