How could Maslows motive hierarchy be used to develop marketing strategy for the following? a. American Bird

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How could Maslow’s motive hierarchy be used to develop marketing strategy for the following?

a. American Bird Conservancy

b. Redken shampoo

c. Purell hand sanitizer

d. Chipotle Mexican Grill

e. BlackBerry

f. Crest Whitestrips

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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