Which of McGuires motives would be useful in developing a promotional campaign for the following? Why? a.
Question:
Which of McGuire’s motives would be useful in developing a promotional campaign for the following? Why?
a. Cadillac CTS
b. Supercuts (hair salon chain)
c. Nokia Android smartphones
d. Just for Men hair coloring
e. Twitter
f. Habitat for Humanity
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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