How do levels of commitment to an attitude influence the likelihood it will become part of the

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How do levels of commitment to an attitude influence the likelihood it will become part of the way we think about a product in the long-term?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0134129938

12th Global Edition

Authors: Michael R. Solomon

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Question Posted: Jul 09, 2018 01:34 PM

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How do levels of commitment to an attitude influence the likelihood it will become part of the

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Consumer Behavior Buying, Having and Being

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