How do personal, psychological, social, and contextual factors influence consumption of managed sport products (e.g., professional football

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How do personal, psychological, social, and contextual factors influence consumption of managed sport products (e.g., professional football match, distance running event, fitness classes) versus non-organized (e.g., running/jogging, biking, yoga, rock climbing, kayaking)?

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Sport Consumer Behaviour Marketing Strategies

ISBN: 9780367552435,9781000620450

2nd Edition

Authors: Daniel C Funk , Kostas Alexandris, Heath McDonald

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