How do personal, psychological, social, and contextual factors influence consumption of managed sport products (e.g., professional football
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How do personal, psychological, social, and contextual factors influence consumption of managed sport products (e.g., professional football match, distance running event, fitness classes) versus non-organized (e.g., running/jogging, biking, yoga, rock climbing, kayaking)?
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Related Book For
Sport Consumer Behaviour Marketing Strategies
ISBN: 9780367552435,9781000620450
2nd Edition
Authors: Daniel C Funk , Kostas Alexandris, Heath McDonald
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