How do the consumer decisions involved in giftgiving differ from other purchase decisions?

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Consumer Behaviour A European Perspective

ISBN: 9781292116723

6th Edition

Authors: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy

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Question Posted: Jul 03, 2024 02:02 AM

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How do the consumer decisions involved in gift-giving differ from other purchase decisions?
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How do the consumer decisions involved in giftgiving differ from other purchase decisions?

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Consumer Behaviour A European Perspective

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