How does the first of the following paired orientations differ from the second? a. Individual/Collective b. Performance/Status

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How does the first of the following paired orientations differ from the second?

a. Individual/Collective

b. Performance/Status

c. Tradition/Change

d. Limited/Extended family

e. Active/Passive

f. Material/Nonmaterial g. Hard work/Leisure h. Risk taking/Security i. Masculine/Feminine j. Competitive/Cooperative k. Youth/Age l. Problem solving/Fatalistic m. Diversity/Uniformity n. Postponed gratification/Immediate gratification o. Sensual gratification/Abstinence p. Religious/Secular

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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