I n the past few years, several products made in China have been recalled because they are
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I n the past few years, several products made in China have been recalled because they are dangerous or even fatal to use (see http://ec.europa.eu/consumers/safety/
rapex/alerts/main/index.cfm?event=main.
weeklyOverview&web_report_ id=1301&selectedTabIdx=1 (accessed 31 March 2015) for an up-to-date list). If the Chinese government hired you as a consultant to help it repair some of the damage to the reputation of products made there, what actions would you recommend?
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Consumer Behaviour A European Perspective
ISBN: 9781292116723
6th Edition
Authors: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy
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