What is neuromarketing, and is it dangerous? Identify the advantages and disadvantages of neuromarketing from the perspective

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What is neuromarketing, and is it dangerous? Identify the advantages and disadvantages of neuromarketing from the perspective firstly of the consumer, secondly of the market researcher, and thirdly of the marketing brand manager.

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Consumer Behaviour A European Perspective

ISBN: 9781292116723

6th Edition

Authors: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy

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Question Posted: Jul 03, 2024 02:00 AM

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What is neuromarketing, and is it dangerous? Identify the advantages and disadvantages of neuromarketing from the perspective

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Consumer Behaviour A European Perspective

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