All Matches

Solution Library

Expert Answer

Textbooks

Search Textbook questions, tutors and Books

Oops, something went wrong!

Change your search query and then try again

Result Not Found

Books FREE
Tutors
Study Help
Hire a Tutor
AI Study Help New

Search
Sign In
Register

study help
business
essentials of marketing communications

Questions and Answers of Essentials Of Marketing Communications

10 Explain the use of the APIC decision sequence model as an aid to international integrated marketing communications.
9 Outline the key sources of information for effective international media selection.
8 Given the advent of the Internet and other media forms and the fragmentation that has taken place in recent years, examine the current trends in media worldwide using examples of your choice to
7 Discuss the importance for managers of having some form of target market classification system rather than relying on an aspects of culture approach within particular markets.
6 Explain why you agree or disagree that national stereotyping is a dangerous thing to do in international communications campaigns.
5 Explain the relationship between branding and communication at the international level using examples to illustrate.
4 Distinguish between laws and codes that affect company communications.Use examples to illustrate social responsibility in the international context.
3 Briefly explain the standardization/adaptation debate as applied to marketing and corporate communications. Explain, in broad terms, the strategic options available to marketers.
2 Highlight what is likely to be different about the communications process in the international context as opposed to the domestic situation.
1 Define international communications. Examine how a historical perspective can give an insight into present-day change for marketers using marketing and corporate communications.
You are required to write a consultative report for an organization of your choice.This could be your current employer (or a previous employer/placement host).The report should include an outline
The media around the world picture is complex to say the least. What are the differences between the opportunities for advertising and other forms of communication in industrialized countries and the
BBH work with Levi in thirty-seven countries. Across Europe they work for the likes of Electrolux, Polaroid and Lynx. They always go for the ‘big idea’ rather than the lowest common denominator
How useful is the Semiometrie system to managers of marketing or corporate communications? Will it help solve the problem of the tendency to stereotype across cultures? Does it present a better way
In what ways do the constraints and restraints in different contexts shape marketing practice? If it is legal to produce cigarettes then what is the problem with their promotion? Find further
What are the key considerations regarding standardization/adaptation for brands such as the Bunnahabhain regarding the communication process? What is likely to differ in the international rather than
What are the key components of the communication process that are different in the international context? Briefly describe the role of each element. What role do you think the source will have in the
• outline the APIC managerial framework espoused in Chapter 4 in the context of managing international communications campaigns.
• outline environmental patterns around the world and explore some of the consequences of going or being international
• examine the idea of achieving uniformity of marketing and marketing communications effort in terms of the adaptation/standardization debate
• examine the communications process in the international context and highlight any differences to the process outlined in Chapter 1
• explore international communications and underscore the parameters that make them different from the communications outlined in Chapter 1
10 Examine the quantitative measure of number of hits against more qualitative measures of search engine and website use, using examples to illustrate.
9 Explain why you agree or disagree that digital television will ultimately be more important to commerce than the Internet.
8 Discuss website creation in terms of design and the practical implications for navigation using examples to illustrate.
7 Explain, in broad terms, the strategic options available to marketers regarding advertising on the Internet. Discuss in particular the difference between banner advertising and pop-ups and how
6 Assess the impact of the transient nature of advertising on the Internet using relevant examples.
5 Discuss the importance of the ‘electronic frontier’ in terms of technological change.
4 Briefly explain IMC in relation to the Internet. Use examples to illustrate the role of mail and phone within this.
3 Highlight the benefits of the Internet in terms of branding and relationships, illustrating with pertinent examples.
2 Examine the Internet and its relationship with intranets and extranets. Use examples of each to illustrate this relationship.
1 Define interactivity in communications terms, using examples to illustrate.
You are required to write a consultative report for an organization of your choice.Assume this organization’s managers have no knowledge of interactivity and especially Internet websites, search
The ascent of search engine optimization has been, as one might expect from the Internet medium, extremely rapid. Have banners and buttons fallen by the wayside during this ascent? Can more
Think about the meaning of integration in the context of the Internet. Think about the words dialogue, borderless, inclusive and continuous. The stumbling blocks to integration might well be human
What do you think the digital revolution will bring in the coming year? Are we on a perpetual shoreline of a digital sea whereby some of the promised waves do not quite reach us? We are said to be on
• explain visitor website ‘hits’ and the need for effective monitoring of Internet activity.
• explain issues surrounding website design, characteristics and management
• understand the principles of advertising and other forms of marketing and corporate communications activities on line
• understand the relationship between company and customer and how web-based marketing can enhance brand loyalty
• explain e-commerce and the impact of the new media on trade generally and sales support in particular
• discuss the Internet as a major development and key driver in twenty-first century IMC
• explain how new electronic media forms have become part of IMC
• define interactivity in terms of the ‘electronic frontier’
• discuss the nature and importance of interactivity
10 Discuss other elements of the communications mix, such as sponsorship, in relation to the kinds of research that might be advocated in order to assess effectiveness, using examples to illustrate.
9 Distinguish between qualitative and quantitative research that might be used in sales person or force research.
8 Discuss PR in relation to research, and in particular image studies, using examples to illustrate.
7 Outline the kinds of research typical to sales promotion campaigns.
6 Outline media research issues that are relevant for today’s marketing communicator.
5 Discuss the kinds of ‘off the peg’ research a marketer can buy into that are useful in marketing communications terms.
4 Explain the difference between quantitative and qualitative research in marketing communications, using examples to illustrate.
3 Explain the difference between primary and secondary research in marketing communications, using examples to illustrate.
2 Write a typical research brief for an fmcg brand and explain what a research company would have to put in a proposal to have a chance of getting the account.
1 Explain what is meant by the term ‘research and evaluation’ in marketing communications’ terms.
Your company has the leading brand of domestic bleach in most European markets and other markets worldwide. Through research you have discovered that consumers, mainly female, aged 25 plus, want a
What kind of research might United Biscuits have used in order to arrive at advertising concepts before pretesting? What would you suggest companies like United Biscuits do now in terms of the
Consider what non-ad hoc marketing research is, or alternatively, what it is not.Consider also the cost advantages of buying into continuous, syndicated or other forms of non-ad hoc marketing and
explain the elements of monitoring and evaluation of marketing communications campaigns.
explain the types of research and data collection methods that are appropriate and available at each stage, and how a research and evaluation attitude adds value and how it can be used to improve
10 Comment on the idea of Audi’s customer satisfaction programme as an investment not a cost in relation to building the Audi brand.
9 Discuss the logic behind pre-, concurrent and post-testing within personal communication and customer care.
8 There are a number of practical issues when considering how to put a programme such as the one described into practice. Discuss these in relation to the Audi case.
7 Outline the major reasons why dealership involvement was important to Audi’s programme.
6 Discuss the importance of recruitment, training and development within a company like Audi.
5 Creative strategy is part of ‘how do we get there?’ Discuss the very different personal communication and customer satisfaction programme that Audi put into practice.
4 Explain the usefulness (or not) of perceptual mapping in planning a programme such as that described in the Audi case.
3 The planning stage of a DSM involves consideration of ‘where do we want to go?’, having already established targets. Discuss the importance of establishing targets early on in a personal
2 Outline what you consider to be the important elements of the analysis stage of a personal communication decision sequence model.
1 Explain why you agree or disagree with the contention that the APIC-type model is useful as a framework for personal communication to operate within.
• Using the final section of the DSM, the control section, suggest what monitoring, evaluation and research methods and techniques you would employ to maximize efficiency and effectiveness of the
• Provide ideas on the implementation of the personal communication campaign by using the parameters in the implementation section of the DSM framework and show clearly what you would recommend in
• From the information available, establish Audi’s objectives and positioning, and the role for personal communication within this.Write an outline strategy for the Audi situation. Assume you
• Outline what you feel to be the key background points to the Audi case from a personal communication perspective. From this information establish the likely target(s). Assume you have been asked
• provide a framework for the management of the personal communications function
• provide some critique of the adoption of such an approach
explain the elements of the APIC system, as applied to personal communications, in broad DSM terms
10 Discuss the importance of measuring sales performance. Include in your discussion examples of both qualitative and quantitative measures.
9 Account for the interfaces between selling and other marketing communications mix elements, detailing one such interface with examples.
8 Discuss the balance that can be achieved between fixed salary, bonuses and incentives and the link with motivation of sales people.
7 Examine the relationship between frequency and cost per contact in selling terms.
6 Write a brief account of emerging roles within the selling function, taking account of the impact of new technology.
5 Discuss the importance of closing the sale, illustrating with at least one closing method.
4 Outline the personal selling process, highlighting, with examples, the fundamental importance of interactivity.
3 Discuss changes that have taken place in the personal selling function and the impact of relational ideas on these.
2 Examine how personal selling can best be incorporated into the IMC mix.
1 Discuss the difference in meaning between the terms ‘personal communications’and ‘personal selling’.
Use Figure 16.5 to considering the following:Think about yourself in relation to others and other people in relation to others, how they perceive themselves and how others perceive them in order to
The problem is that while the media and other forces continue to portray the sales person in a negative stereotypical manner and certain industries such as financial services have problems and have
The remark on not closing, above, underlines what in some instances may be a dilemma. Think about closing the sale and the number of alternative ways to do this. Is it possible to have a situation
Consider the revitalization of any brand with the PLC/BLC concept. There is clearly a potential role for many things including personal selling. In the context of an fmcg brand like Polo, the selling
Consider the different types of selling in different contexts with which you are familiar. Think about when it may be appropriate to assume the role of mere order-taker. When is it appropriate to try
explain the place that personal selling in particular has within the integrated marketing communications mix
outline the advantages and disadvantages of personal communication and selling
explore the nature and role of personal communication and selling within integrated marketing communications
10 Comment on the idea of scenario planning and crisis avoidance as an investment not a cost in relation to brand maintenance.
9 Discuss the logic behind pre-, concurrent and post-testing within the context of crisis management.
8 There are a number of practical issues when considering how to put a crisis management campaign into practice. Discuss these in relation to the context.
7 Media strategy is also part of ‘how do we get there?’ Discuss the key media characteristics for this sort of context.
6 Discuss the importance of honesty with particular reference to creative approaches.

Showing 1 - 100 of 1971

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Last

Services

Sitemap
Fun
Definitions
Become Tutor
Study Help Categories
Recent Questions
Expert Questions

Company Info

Security
Copyrights
Privacy Policy
Terms & Conditions
SolutionInn Fee
Scholarship

Get In Touch

About Us
Contact Us
Career
Jobs
FAQ
Campus Ambassador

Secure Payment

Download Our App

© 2024 SolutionInn. All Rights Reserved