What kind of research might United Biscuits have used in order to arrive at advertising concepts before
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What kind of research might United Biscuits have used in order to arrive at advertising concepts before pretesting? What would you suggest companies like United Biscuits do now in terms of the healthier alternatives? Think about lifestyle research and the kinds of concepts that might be relevant now, and how these might be tested, tracked and evaluated.
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Authors: Paul Copley
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