Your company has the leading brand of domestic bleach in most European markets and other markets worldwide. Through research you have discovered that consumers, mainly female, aged 25 plus, want a product that can be used on a daily basis to freshen the toilet, while still using bleach on a regular (say weekly) basis to thoroughly clean the toilet. Draw up a list of items for the agenda of a meeting that will decide on what goes onto the brief to research companies in order that they can in turn draw up proposals that would in the end aid your company’s marketing communications campaign