3 The planning stage of a DSM involves consideration of where do we want to go?, having...
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3 The planning stage of a DSM involves consideration of ‘where do we want to go?’, having already established targets. Discuss the importance of establishing targets early on in a personal communication campaign.
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Marketing Communications Management Concepts And Theories Cases And Practices
ISBN: 978-0750652940
New Edition
Authors: Paul Copley
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