explain the types of research and data collection methods that are appropriate and available at each stage,

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explain the types of research and data collection methods that are appropriate and available at each stage, and how a research and evaluation attitude adds value and how it can be used to improve marketing performance

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Marketing Communications Management Concepts And Theories Cases And Practices

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Authors: Paul Copley

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explain the types of research and data collection methods that are appropriate and available at each stage,

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Marketing Communications Management Concepts And Theories Cases And Practices

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