How useful is the Semiometrie system to managers of marketing or corporate communications? Will it help solve
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How useful is the Semiometrie system to managers of marketing or corporate communications? Will it help solve the problem of the tendency to stereotype across cultures? Does it present a better way of addressing cultural differences?
Are Pepp and Becattelli right to advocate a local tailoring approach?
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Related Book For 
Marketing Communications Management Concepts And Theories Cases And Practices
ISBN: 978-0750652940
New Edition
Authors: Paul Copley
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