10 Comment on the idea of scenario planning and crisis avoidance as an investment not a cost...

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10 Comment on the idea of scenario planning and crisis avoidance as an investment not a cost in relation to brand maintenance.

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Marketing Communications Management Concepts And Theories Cases And Practices

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Authors: Paul Copley

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10 Comment on the idea of scenario planning and crisis avoidance as an investment not a cost in relation to brand maintenance.
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10 Comment on the idea of scenario planning and crisis avoidance as an investment not a cost...

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Marketing Communications Management Concepts And Theories Cases And Practices

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