Identify and interview several opinion leaders on your campus for the following. To what extent do they
Question:
Identify and interview several opinion leaders on your campus for the following. To what extent do they match the profile of an opinion leader as described in the text?
a. Local restaurants
b. Sports equipment
c. Music
d. Computer equipment
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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