Interview two salespersons for the following products. Determine the role that opinion leaders play in the purchase
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Interview two salespersons for the following products. Determine the role that opinion leaders play in the purchase of their product and how they adjust their sales process in light of these influences.
a. Smartphones
b. Golf equipment
c. Computers
d. Art
e. Jewelry
f. Sunglasses
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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