Interview two salespersons for the following products. Determine the role that opinion leaders play in the purchase

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Interview two salespersons for the following products. Determine the role that opinion leaders play in the purchase of their product and how they adjust their sales process in light of these influences.

a. Smartphones

b. Golf equipment

c. Computers

d. Art

e. Jewelry

f. Sunglasses

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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