Identify some of the reasons why consumers such as Sandra may become addicted to the consumption experience.

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Identify some of the reasons why consumers such as Sandra may become addicted to the consumption experience. How does this inform us about the consumption behaviour and patterns of more

‘mainstream’ consumers?

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Consumer Behaviour A European Perspective

ISBN: 9780273687528

3rd Edition

Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg

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