Identify some of the reasons why consumers such as Sandra may become addicted to the consumption experience.
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Identify some of the reasons why consumers such as Sandra may become addicted to the consumption experience. How does this inform us about the consumption behaviour and patterns of more
‘mainstream’ consumers?
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Related Book For
Consumer Behaviour A European Perspective
ISBN: 9780273687528
3rd Edition
Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg
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