To what extent does marketing and advertising influence the behaviour of consumers like Sandra, and should marketers

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To what extent does marketing and advertising influence the behaviour of consumers like Sandra, and should marketers be more ethical and responsible in their practices?

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Consumer Behaviour A European Perspective

ISBN: 9780273687528

3rd Edition

Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg

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