If people are not always rational decision makers, is it worth the effort to study how they

Question:

If people are not always rational decision makers, is it worth the effort to study how they make purchasing decisions? What techniques might marketers employ to understand experiential consumption and to translate this knowledge into marketing strategy? L01

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Consumer Behavior

ISBN: 9780136110927

9th Edition

Authors: Michael R Solomon

Question Posted: