Why is it difficult to place a product in a consumer s evoked set after the person

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Why is it difficult to place a product in a consumer s evoked set after the person has already rejected it? What strategies might a marketer use to accomplish this goal? L01

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Consumer Behavior

ISBN: 9780136110927

9th Edition

Authors: Michael R Solomon

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Question Posted: Jul 24, 2024 06:01 AM

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Why is it difficult to place a product in a consumer s evoked set after the person

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Consumer Behavior

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