If people are not always rational decision-makers, is it worth the effort to study how purchasing decisions

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If people are not always rational decision-makers, is it worth the effort to study how purchasing decisions are made? What techniques might be employed to understand experiential consumption and to translate this knowledge into marketing strategy?

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Consumer Behaviour A European Perspective

ISBN: 9780273687528

3rd Edition

Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg

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Question Posted: Jul 03, 2024 02:01 AM

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If people are not always rational decision-makers, is it worth the effort to study how purchasing decisions

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Consumer Behaviour A European Perspective

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