50 45 40 35 30 25 20 15 10 5 Graph 1 Percent of observers that reported seeing individual consumers exhibit the behavior under consideration Calmness Courteousness Happiness Anxiety Excitement Irritability Tiredness. Grabbing Products Questions for Graph 1: 1. What is the name of the type of graph that is displayed above? 2. Why was this type of graph used? 3. What measure is displayed of the dependent variable? 4. What is the mean level of consumers reporting seeing the behavior exhibited (you will have to calculate mean for this, across the phase) BONUS (worth 5 points): The developer of this graph refers to the categories along the X axis as "behaviors". Would you agree? % of Participants 80 70 10 50 40 Graph 2 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 Year Questions for Graph 2 5. What is the name of this type of graph? 6. What is the measure of dependent variable displayed? 7. What is the trend of the data displayed on this graph (NOTE: there is only 1 trend per phase. Look at the OVERALL TREND)? 8. How many data points are displayed in this phase? 9. Turn to figure 6.21 on p. 149 of your Cooper (2020) textbook. This figure illustrates four different combinations of level and variability. Which pattern most closely approximates this graph? Questions for Graph 2 5. What is the name of this type of graph? 6. What is the measure of dependent variable displayed? 7. What is the trend of the data displayed on this graph (NOTE: there is only 1 trend per phase. Look at the OVERALL TREND)? 8. How many data points are displayed in this phase? 9. Turn to figure 6.21 on p. 149 of your Cooper (2020) textbook. This figure illustrates four different combinations of leve and variability. Which pattern most closely approximates this graph? 10. Across the phase, is the data variable, or stable? 11. What is the range of the data presented? Graph 3 100% 90% 85% 81% 80% 69% 70% 60% 50% 40% 30% 30% 27% 29% 29% 24% 21% 20% 16% 17% 8% 10% 5% 1%