In buzz marketing, identifying and leveraging opinion leaders is very important. Choose a group that might be

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In buzz marketing, identifying and leveraging opinion leaders is very important. Choose a group that might be influenced by an opinion leader and put together a photo collage displaying at least five opinion leaders for that group. The collage should identify who the people are, why they are opinion leaders, and what products or brands each of them would most successfully endorse.

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Consumer Behavior

ISBN: 9780538745406

1st Edition

Authors: Frank Kardes, Maria Cronley, Thomas Cline

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