In buzz marketing, identifying and leveraging opinion leaders is very important. Choose a group that might be
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In buzz marketing, identifying and leveraging opinion leaders is very important. Choose a group that might be influenced by an opinion leader and put together a photo collage displaying at least five opinion leaders for that group. The collage should identify who the people are, why they are opinion leaders, and what products or brands each of them would most successfully endorse.
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Related Book For
Consumer Behavior
ISBN: 9780538745406
1st Edition
Authors: Frank Kardes, Maria Cronley, Thomas Cline
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