Think back to your own experiences with word-ofmouth. Discuss one example of a time when you were

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Think back to your own experiences with word-ofmouth.

Discuss one example of a time when you were influenced by word-of-mouth and one example of when you influenced someone else through word-of-mouth.

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Consumer Behavior

ISBN: 9780538745406

1st Edition

Authors: Frank Kardes, Maria Cronley, Thomas Cline

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