In his book, Blink: The Power of Thinking Without Thinking, author Malcolm Gladwell argues that hallowed marketing

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In his book, Blink: The Power of Thinking Without Thinking, author Malcolm Gladwell argues that hallowed marketing research techniques such as focus groups arent effective because we usually react to products quickly and without much conscious thought, so it s better simply to solicit consumers first impressions rather than getting them to think at length about why they buy. What s your position on this issue? L01

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Consumer Behavior

ISBN: 9780136110927

9th Edition

Authors: Michael R Solomon

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