In low-effort situations, what characteristics of the message influence consumers affective response?

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In low-effort situations, what characteristics of the message influence consumers’ affective response?

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Consumer Behavior

ISBN: 978-1305507272

7th edition

Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

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Question Posted: Sep 26, 2018 05:51 AM

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In low-effort situations, what characteristics of the message influence consumers affective response?

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Consumer Behavior

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