In the last few years several products made in China including toothpaste and toys have been recalled

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In the last few years several products made in China including toothpaste and toys have been recalled because they are dangerous to use or even fatal. In one survey, about 30 percent of American respondents indicated that they have stopped purchasing some Chinese goods as a result of the recalls or that they usually dont buy products from China.102 If the Chinese government hired you as a consultant to help it repair some of the damage to the reputation of products made there, what actions would you recommend? L01

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Consumer Behavior

ISBN: 9780136110927

9th Edition

Authors: Michael R Solomon

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