In this chapter, we have considered how parents and siblings play a role in the consumer socialization

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In this chapter, we have considered how parents and siblings play a role in the consumer socialization of their children and young brothers and sisters, and how adults continue to be socialized throughout their lives. However, we have not considered how children (especially teens and young adults)

influence the socialization of their parents. List ten ways in which you have contributed to or influenced the ongoing socialization of your parents.

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Consumer Behavior

ISBN: 9780134734828

12th Edition

Authors: Leon Schiffman

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