In what situations is demographic information likely to be more useful than psychographic data, and vice versa?

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Consumer Behaviour A European Perspective

ISBN: 9780273687528

3rd Edition

Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg

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Question Posted: Jul 03, 2024 02:00 AM

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In what situations is demographic information likely to be more useful than psychographic data, and vice versa?
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In what situations is demographic information likely to be more useful than psychographic data, and vice versa?

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Consumer Behaviour A European Perspective

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