Interview 10 male and 10 female students. Ask each to describe the typical owner or consumer of
Question:
Interview 10 male and 10 female students.
Ask each to describe the typical owner or consumer of the following. If they do not specify, ask for the gender of the typical owner. Then probe to find out why they think the typical owner is of the gender they indicated. Also determine the perceived marital and occupational status of the typical owner and the reasons for these beliefs.
a. Pet snake
b. Pasta maker
c. Large life insurance policy
d. Power tools
e. Habitat for Humanity contributor
f. Personal fitness trainer
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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