Interview a salesperson for each of the following. Ascertain the interest shown in the item by males
Question:
Interview a salesperson for each of the following.
Ascertain the interest shown in the item by males and females. Determine if males and females are concerned with different characteristics of the item and if they have different purchase motivations.
a. Art
b. Automobiles
c. Golf clubs
d. Personal care items
e. Clothing
f. Gardening tools
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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