Interview a salesperson for each of the following. Ascertain the interest shown in the item by males

Question:

Interview a salesperson for each of the following.

Ascertain the interest shown in the item by males and females. Determine if males and females are concerned with different characteristics of the item and if they have different purchase motivations.

a. Art

b. Automobiles

c. Golf clubs

d. Personal care items

e. Clothing

f. Gardening tools

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

Question Posted: