Interview a couple who have been married for the following periods. Ascertain and report the degree and

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Interview a couple who have been married for the following periods. Ascertain and report the degree and nature of role specialization that has developed with respect to their purchase decisions. Also determine how conflicts are resolved.

a. Less than 1 year

b. 1–5 years

c. 6–10 years

d. More than 10 years

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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