Interview a family with a child under 13 at home. Interview both the parents and the child,
Question:
Interview a family with a child under 13 at home.
Interview both the parents and the child, but interview the child separately. Try to determine the influence of each family member on the following products for the child’s use. In addition, ascertain what method(s) of conflict resolution is (are) used.
a. Toothbrush
b. Clothes
c. Cereal
d. Major toys, such as an Xbox
e. Television viewing
f. Fast-food restaurant
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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