Interview a grocery store manager, a department store manager, and a restaurant manager. Determine the types of

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Interview a grocery store manager, a department store manager, and a restaurant manager.

Determine the types of products their customers are most likely to complain about and the nature of those complaints.

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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