Interview a salesperson for the following. Determine the role, if any, this individual feels situational variables play
Question:
Interview a salesperson for the following.
Determine the role, if any, this individual feels situational variables play in his or her sales.
a. Renter’s insurance
b. BMX bikes
c. Fine chocolates
d. Flowers
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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