Interview five people who have recently purchased the following. Determine the role, if any, played by situational
Question:
Interview five people who have recently purchased the following. Determine the role, if any, played by situational factors.
a. Cell phone
b. Jewelry
c. Motorcycle
d. A fast-food restaurant meal
e. A cup of coffee
f. Health insurance
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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