Interview five students and identify three consumer problems they have recognized recently. For each problem, determine a.
Question:
Interview five students and identify three consumer problems they have recognized recently. For each problem, determine
a. The relative importance of the problem.
b. How the problem occurred.
c. What caused the problem (i.e., change in desired or actual states).
d. What action they have taken.
e. What action is planned to resolve each problem.
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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