Track a brands Twitter account for a week. Write a report on the role that Twitter and
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Track a brand’s Twitter account for a week. Write a report on the role that Twitter and other social media can play in identifying consumer problems.
As part of the report, discuss whether or not you believe that some venues are better than others at providing insights for general versus brand-specific problems.
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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