Interview several members of this subculture regarding the desirability of these three values. Imagine you work in

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Interview several members of this subculture regarding the desirability of these three values.

Imagine you work in the marketing research department for a major television network. The network is considering developing a new show targeted at various college subcultures. The network is interested in uncovering core values for this subgroup.

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Consumer Behavior

ISBN: 9780538745406

1st Edition

Authors: Frank Kardes, Maria Cronley, Thomas Cline

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