Use the Norm Potential Model as a framework to illustrate the values of

(a) politeness,

(b) cheerfulness, and

(c) conscientiousness in your most important college subculture

(e.g., marketing club, drama club, fraternity, sports team, religious group).

Imagine you work in the marketing research department for a major television network. The network is considering developing a new show targeted at various college subcultures. The network is interested in uncovering core values for this subgroup.