Select a popular slogan from an American product and translate it into a foreign language of your

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Select a popular slogan from an American product and translate it into a foreign language of your choice. Identify at least three points of confusion regarding the translation. Focus not only on semantics and phonology, but also on cultural translation issues.

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Consumer Behavior

ISBN: 9780538745406

1st Edition

Authors: Frank Kardes, Maria Cronley, Thomas Cline

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