Interview three people over 50. Measure their cognitive age and the variables that presumably infl uence it.
Question:
Interview three people over 50.
Measure their cognitive age and the variables that presumably infl uence it. Do the variables appear to “cause”
cognitive age? Try to ascertain if cognitive age or their chronological age is most infl uential on their consumption behavior.
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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