Interview three people over 50. Measure their cognitive age and the variables that presumably infl uence it.

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Interview three people over 50.

Measure their cognitive age and the variables that presumably infl uence it. Do the variables appear to “cause”

cognitive age? Try to ascertain if cognitive age or their chronological age is most infl uential on their consumption behavior.

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Consumer Behavior Building Marketing Strategy

ISBN: 9780073381107

11th Edition

Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best

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