Interview three students and identify five products that each buys using a nominal decision process. Identify those
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Interview three students and identify five products that each buys using a nominal decision process.
Identify those that are based on brand loyalty and those that are merely repeat purchases. What characteristics, if any, distinguish the brand-loyal products from the repeat products?
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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