Interview two sporting goods salespersons from different price-level outlets. Try to ascertain which stages in the household

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Interview two sporting goods salespersons from different price-level outlets. Try to ascertain which stages in the household life cycle constitute their primary markets and why this is so.

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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