Is the political consumer a fad or a new and growing challenge for marketers and producers? Discuss.
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Is the ‘political consumer’ a fad or a new and growing challenge for marketers and producers? Discuss.
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Consumer Behaviour A European Perspective
ISBN: 9780273687528
3rd Edition
Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg
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