List the evaluative criteria and the importance of each that you would use in purchasing (or renting
Question:
List the evaluative criteria and the importance of each that you would use in purchasing
(or renting or giving to) the options in Question 23.
Would situational factors change the criteria?
The importance weights? Why?
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Muhammad Umair
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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