List three colleges that you considered when choosing which college or university to attend and the criteria

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List three colleges that you considered when choosing which college or university to attend and the criteria that you used to evaluate them. Describe how you acquired information on the different colleges along the different attributes that were important to you and how you made your decision. Be sure to specify whether you used compensatory or noncompensatory decision rules.

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Consumer Behavior

ISBN: 9780134734828

12th Edition

Authors: Leon Schiffman

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