Describe the need recognition process that took place before you purchased your last can of soft drink.

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Describe the need recognition process that took place before you purchased your last can of soft drink. How did it differ from the process that preceded the purchase of a new pair of sneakers? What role, if any, did advertising play in your need recognition?

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Consumer Behavior

ISBN: 9780134734828

12th Edition

Authors: Leon Schiffman

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